https://www.piyadas.com/about-me daily 0.75 2026-01-31 https://www.piyadas.com/seaside-furniture daily 0.75 2020-09-29 https://images.squarespace-cdn.com/content/v1/5ee81c495de0ba0143eadf51/1592875477442-NI4WQP290AZWP8EK1Z20/Seaside+Homepage+.png Seaside Furniture https://images.squarespace-cdn.com/content/v1/5ee81c495de0ba0143eadf51/1592875569933-WDEFIA0W1M1JC2UOF1IM/Sofas+and+Couches+Copy.png Seaside Furniture https://images.squarespace-cdn.com/content/v1/5ee81c495de0ba0143eadf51/1592875691953-8ZZG4UT9LQSRFY45Y0U1/Product+Page.png Seaside Furniture https://images.squarespace-cdn.com/content/v1/5ee81c495de0ba0143eadf51/1593042821947-BVVE6GZWUOHI11TV5FPG/Large+JPG-Aro+Ha_0380.jpg Seaside Furniture https://images.squarespace-cdn.com/content/v1/5ee81c495de0ba0143eadf51/1593044470847-Q3WMTZDA5TV1XPKYQ8V3/avatar4.png Seaside Furniture https://images.squarespace-cdn.com/content/v1/5ee81c495de0ba0143eadf51/1593044496625-VL67Y6II6LBSQLTWP3ZV/image-asset.png Seaside Furniture https://images.squarespace-cdn.com/content/v1/5ee81c495de0ba0143eadf51/1593044516575-18Y0W555NHXJ1EFO2HFU/image-asset.png Seaside Furniture https://images.squarespace-cdn.com/content/v1/5ee81c495de0ba0143eadf51/1592873557773-CXBYTWDCP2X6ZQPEI9VZ/Seaside+Furniture+Redesign.png Seaside Furniture Feature Inventory of Leading Competitors https://images.squarespace-cdn.com/content/v1/5ee81c495de0ba0143eadf51/1592874068629-J53YKRROVOH74TSMVRRT/Seaside+flow+-+pre+-redesign.png Seaside Furniture The initial user flow of Seaside Furniture shows a quick route to user failure/site abandonment. The user can typically make their way to the browse page, and is met with the option to “request information,” but is not able to see any pricing information, reviews, or an add to cart function. This leads the user to abandon the website. https://images.squarespace-cdn.com/content/v1/5ee81c495de0ba0143eadf51/1592874175195-X3UAYVEZY0MG5C8DWNHV/Seaside+furniture+post+redesign.png Seaside Furniture Sketching an updated user flow aided me in starting the design process. I wanted to understand how I could help the user complete the checkout process with as much information and as little distraction as possible. https://images.squarespace-cdn.com/content/v1/5ee81c495de0ba0143eadf51/1592874870325-DX5IUA75JRVM00EGW5XX/p2+product+page+version+2.jpeg Seaside Furniture I looked to competitors and my user research to design around the problem: how can we help users feel confident about shopping on Seaside’s website? https://images.squarespace-cdn.com/content/v1/5ee81c495de0ba0143eadf51/1592874901572-8KLMLKVNFMHR59DQW4KP/seaside+homepage+sketch.jpeg Seaside Furniture I looked at some features on competitor websites, like a virtual design chat service, which initially seemed useful and innovative. However, I realized the research wasn’t showing me that would add value to the Seaside experience, so I moved on to other solutions. At the core, I know I needed to include clear pricing, product reviews, and multiple product photos. https://www.piyadas.com/work daily 0.75 2025-04-03 https://images.squarespace-cdn.com/content/v1/5ee81c495de0ba0143eadf51/1596144026943-U71TL73URUM1DP0VMA06/Easelly+Presentation-5.png Work https://images.squarespace-cdn.com/content/v1/5ee81c495de0ba0143eadf51/1595875479765-83AL56XP4H0G0HRR5E6B/Artboard+copy.png Work https://www.piyadas.com/the-giving-kitchen daily 0.75 2025-04-03 https://images.squarespace-cdn.com/content/v1/5ee81c495de0ba0143eadf51/1595879601564-4T3FM6ZG957URE6UUCR9/Artboard+copy.png The Giving Kitchen https://images.squarespace-cdn.com/content/v1/5ee81c495de0ba0143eadf51/1593032884603-QXY69S0RZRBU9X58S6C6/IMG_1980.jpeg The Giving Kitchen https://images.squarespace-cdn.com/content/v1/5ee81c495de0ba0143eadf51/1593029768584-0OH4S7JSOSEF0TW3GZNG/avatar+girl.png The Giving Kitchen https://images.squarespace-cdn.com/content/v1/5ee81c495de0ba0143eadf51/1593029996987-M4VZHJIA37E6GU93V977/avatar+boy.png The Giving Kitchen https://images.squarespace-cdn.com/content/v1/5ee81c495de0ba0143eadf51/1593030105216-BOPW5H9CQTSK6KA1IZKS/avatar+glasses.png The Giving Kitchen https://images.squarespace-cdn.com/content/v1/5ee81c495de0ba0143eadf51/1594169428284-5DCXR8OIDL8FY0UOWZI8/excited.png The Giving Kitchen https://images.squarespace-cdn.com/content/v1/5ee81c495de0ba0143eadf51/1594169500048-A5L8WY571ULLVUS5LFFX/image-asset.png The Giving Kitchen https://images.squarespace-cdn.com/content/v1/5ee81c495de0ba0143eadf51/1594169533554-Q8KBBQOEZXSJ1DSYSICF/error.png The Giving Kitchen https://images.squarespace-cdn.com/content/v1/5ee81c495de0ba0143eadf51/1593117441261-GIC7XIJCW1I017MRSKML/IMG_1960.jpeg The Giving Kitchen My team arrived at the project’s problem statement after a few iterations. https://images.squarespace-cdn.com/content/v1/5ee81c495de0ba0143eadf51/1593360158752-EKG9JWE4LJS5EB94D4FE/Janice+Persona.jpg The Giving Kitchen https://images.squarespace-cdn.com/content/v1/5ee81c495de0ba0143eadf51/1592952574980-YMO5K3DD1OBJ9XNOTCIY/IMG_1962.jpg The Giving Kitchen To kick things off, my team did a design studio for one of the key pages our users showed us we needed to work on: the homepage. We wanted to ideate how to provide clear navigation and calls to action for the potential donor visiting the site for the first time. https://images.squarespace-cdn.com/content/v1/5ee81c495de0ba0143eadf51/1593132022697-6KZ9Q811HTFVVLMQESOJ/v1+and+v2.png The Giving Kitchen https://images.squarespace-cdn.com/content/v1/5ee81c495de0ba0143eadf51/1593132146439-ZK9G4JSSS1CPMS6BK7VK/checkout+anf+review.png The Giving Kitchen https://www.piyadas.com/easelly daily 0.75 2025-04-03 https://images.squarespace-cdn.com/content/v1/5ee81c495de0ba0143eadf51/1596127251494-Q7CRYCNEBKLEUD47GIPD/14.png Easelly https://images.squarespace-cdn.com/content/v1/5ee81c495de0ba0143eadf51/1596127251550-BOYYWRDBOHRSI9EA663K/15.png Easelly https://images.squarespace-cdn.com/content/v1/5ee81c495de0ba0143eadf51/1596127251549-5H5IBZ58RRQTYE08AM7T/16.png Easelly https://images.squarespace-cdn.com/content/v1/5ee81c495de0ba0143eadf51/1596140701677-KZBZDHFZNDXLJI030NO5/Easelly+Presentation-5.png Easelly https://images.squarespace-cdn.com/content/v1/5ee81c495de0ba0143eadf51/1596140032272-JU5HOFPPMOBXG16DIEI3/Easelly+Presentation-3.png Easelly https://images.squarespace-cdn.com/content/v1/5ee81c495de0ba0143eadf51/1593029768584-0OH4S7JSOSEF0TW3GZNG/avatar+girl.png Easelly https://images.squarespace-cdn.com/content/v1/5ee81c495de0ba0143eadf51/1593029996987-M4VZHJIA37E6GU93V977/avatar+boy.png Easelly https://images.squarespace-cdn.com/content/v1/5ee81c495de0ba0143eadf51/1593030105216-BOPW5H9CQTSK6KA1IZKS/avatar+glasses.png Easelly https://images.squarespace-cdn.com/content/v1/5ee81c495de0ba0143eadf51/1596142679550-P8N8S0D0EWCKDC7YKJWZ/Easelly+Presentation-6.png Easelly My team conducted a card sort to narrow the volume of categories within the animation library. Through this, we were able to streamline the available options and showcase more familiar category names to minimize time spent searching for images. https://images.squarespace-cdn.com/content/v1/5ee81c495de0ba0143eadf51/1596128809933-NBZSD1PSFZFEYI1N8GLL/Easelly+Presentation-2.png Easelly https://images.squarespace-cdn.com/content/v1/5ee81c495de0ba0143eadf51/1596140381397-1LY924HR3XJ4P28XIDRH/Easelly+Presentation-4.png Easelly There were 2 key areas we focused on during our early ideation: the animation search feature and the editing/customization capacity. I introduced tooltips and instruction pop-ups for first-time users to enhance learnability. https://images.squarespace-cdn.com/content/v1/5ee81c495de0ba0143eadf51/1596141216034-WBJPTVZZ4R04ADFZX7R0/Animations+Animals.png Easelly https://images.squarespace-cdn.com/content/v1/5ee81c495de0ba0143eadf51/1596141241009-B62KEFGRUUNP4UYGRW46/Edit+Animation+-+Cat.png Easelly https://images.squarespace-cdn.com/content/v1/5ee81c495de0ba0143eadf51/1596141599851-LC613Y3816KF5XTH359D/Open+Animation+Tab.png Easelly https://images.squarespace-cdn.com/content/v1/5ee81c495de0ba0143eadf51/1596141617901-BTD2A3HL6D0S9YF070F4/Edit+Animation+Top+Panel-2.png Easelly https://images.squarespace-cdn.com/content/v1/5ee81c495de0ba0143eadf51/1596142993265-6SZJVD5LEORX0IP1KMGF/Easelly+Presentation-7.png Easelly Drawing from the platform’s existing design system, I made Easelly’s signature blue more prominient throughout the animation tool. I also introduced a vibrant “PRO” blue to differentiate tools and images that were solely available on the paid account, thereby increasing transparency with users and creating visual interest. My teammate incorporated new iconography based on competitive analysis, to help users feel familiar with the platform. https://www.piyadas.com/doodles daily 0.75 2020-09-29 https://images.squarespace-cdn.com/content/v1/5ee81c495de0ba0143eadf51/1601403080055-6JY72XQX048RCD7XKLLV/Daily+UI+Music+Player-3.png Doodles https://images.squarespace-cdn.com/content/v1/5ee81c495de0ba0143eadf51/1601403089412-2IJJW8XDANVGO2PCFY10/Desktop+-+1-3.png Doodles https://images.squarespace-cdn.com/content/v1/5ee81c495de0ba0143eadf51/1601403433794-8PTMVFCQKBM2I25UB1Z2/Daily+UI+event+listing+screens.png Doodles https://images.squarespace-cdn.com/content/v1/5ee81c495de0ba0143eadf51/1601403685987-ET6NOWRUII02N98A9LRW/Frame+1-6.png Doodles https://www.piyadas.com/portfolio daily 1.0 2026-02-04 https://www.piyadas.com/portfolio/caesarseats monthly 0.5 2026-02-04 https://images.squarespace-cdn.com/content/v1/5ee81c495de0ba0143eadf51/33972a7a-23e6-46d2-8017-7cf90490dd32/Caesars+Eats Portfolio - Ordering Reimagined: Driving Conversions at Caesars Eats https://images.squarespace-cdn.com/content/v1/5ee81c495de0ba0143eadf51/0e9ef116-7317-49fb-a4c5-a5451c056077/Shot1.png Portfolio - Ordering Reimagined: Driving Conversions at Caesars Eats https://images.squarespace-cdn.com/content/v1/5ee81c495de0ba0143eadf51/1435b250-7458-40c8-a48d-b96f1e55d63e/Caesars+Eats Portfolio - Ordering Reimagined: Driving Conversions at Caesars Eats https://www.piyadas.com/portfolio/flybuy monthly 0.5 2026-02-04 https://images.squarespace-cdn.com/content/v1/5ee81c495de0ba0143eadf51/2e1efdd7-55de-407f-873c-0a1f3765bd4f/flybuy.com.png Portfolio - From Platform to Pipeline: Redesigning Flybuy.com for Growth https://images.squarespace-cdn.com/content/v1/5ee81c495de0ba0143eadf51/273924af-d312-43e5-8031-29c568445e38/Shot.png Portfolio - From Platform to Pipeline: Redesigning Flybuy.com for Growth https://images.squarespace-cdn.com/content/v1/5ee81c495de0ba0143eadf51/75f784f4-82a4-4ce5-8ea2-ec4ffbd843d4/flybuy.com Portfolio - From Platform to Pipeline: Redesigning Flybuy.com for Growth https://www.piyadas.com/portfolio/district-taco monthly 0.5 2026-02-04 https://images.squarespace-cdn.com/content/v1/5ee81c495de0ba0143eadf51/e2fee9b1-51dc-4df7-b3d9-af0e0c92c55f/dt1.png https://images.squarespace-cdn.com/content/v1/5ee81c495de0ba0143eadf51/d594f764-fedf-402c-a660-3f6fb801e978/dt2-1.png https://images.squarespace-cdn.com/content/v1/5ee81c495de0ba0143eadf51/5443b8c7-0a07-4059-aef5-b9b958175044/dt2.png